Dear Negotiator,

Most business are losing out on tons of profit for one simple reason.

They're negotiating against themselves.

How?

Well, it usually happens when they're playing the guessing game with their counterpart.

And the problem is they don't know how to STOP and get OUT of the cycle.

It's a huge problem.

Let me explain.

My name is Ken Trent. I've negotiated more than $3B in deals.

I've been deep in the trenches, haggling over that 0.25% in product cost improvements.

(Those are the worst negotiations, by the way...)

And I've negotiated deals worth 8 figures. Hundreds of them.

Deals that drove triple digit growth for my book of business.

You can guess which of the two categories earned me more bottom-line profits...

And I oversaw a team of more than 80 negotiators for years.

Something I realized is that many of them were negotiating against themselves.

And my $500M book of business was losing out on a TON of money because of it.

This realization caused some panic inside of me.

How much money had we lost already??

How much money were we losing today??

I had to understand this problem and fix it, ASAP.

What I realized is that my team was trying to anticipate their counterpart.

And in the process, we were cutting our own legs out from under ourselves.

My team would go into a deal already handicapped.

Because they were afraid of making a misstep and losing the deal completely.

Now, I understand why they did it - losing a deal is painful.

And it's better to make some money than no money.

But this realization hit me in the face like a brick.

Because we were easily losing out on 10% or more in straight, bottom-line profits.

So I changed our approach to negotiating.

And our deals started getting better, and better.

Our Contribution Profit gradually began increasing.

It moved from a little under 12% to a little more than 13% from one quarter to another.

Then a couple of quarters later, we were north of 15%.

The following year, we were above 18%.

On a $500M business, that shift added an extra $30M to our bottom line profits.

And the best part?

My approach is NOT magic.

And you DON'T need to be a schmoozer, a fake, or Mr./Ms. Charismatic.

My approach is a simple, straightforward approach to negotiation that you can copy today.

I put together a digital guide to help you get started.

It's called STOP Negotiating Against Yourself.

And right now you can get it for FREE.

Why?

Well, I'll be honest - if I can help you land just one better negotiation with this simple guide, then I have some other things that might interest you when you're ready.

Things that will add orders of magnitude more value than this guide does.

Things that will put you in the driver's seat of every negotiation you enter.

Things that will protect you from being taken advantage of in a negotiation ever again.

And things that will help you close massive deals more profitably than ever before.

...but for now, I need to show you the low hanging fruit in your own business.

This guide could be THE MOST IMPORTANT thing you read to help you become a better negotiator.

I say that because most negotiators I've worked with see negotiations backwards.

They think they need to set the target and drive toward it.

They think if they just follow the typical tricks, then "the process should work."

But it misses a massive opportunity.

That's why I documented my approach.

Because a lot of people just get it wrong.

You can read this framework in just one sitting.

All you have to do is fill out the form below and click the button to get your copy now.

You can be a better negotiator tomorrow, and I want to help you get there.

See you on the next page...

- Ken