Dear Negotiator,

Most business negotiations focus on the exact wrong thing in negotiations.

Price.

And I get it. That's the easy thing to focus on. And a dollar negotiated on price is a dollar in your pocket.

So price negotiations aren't bad.

But price negotiations are misguided if you want a nuclear growth engine. And I'll tell you why.

My name is Ken Trent. I've negotiated more than $3B in deals.

I've been deep in the trenches, haggling over that 0.25% in product cost improvements.

(Those are the worst negotiations, by the way...)

And I've negotiated deals worth 8 figures. Hundreds of them.

Deals that drove triple digit growth for my book of business.

You can guess which of the two categories earned me more bottom-line profits...

And I never could quite understand why so many executives focused so much on Net Margin %.

I can only assume it's because they don't know how to explode their top line either.

Or maybe it's because they feel they have more control over price negotiations.

Don't get me wrong - Net Margin % absolutely is important.

After all, you can negotiate a million dollar deal and lose money on it.

But, assuming it's reasonably healthy, it's definitely NOT the part of your financials that should get MOST of your attention.

And I'll tell you this - I didn't increase my net profit dollars by 150% in 2 years by negotiating margin.

I did it by cranking hard on growth-focused levers.

I moved my net profit dollars from $30M a year to $75M a year because I grew my top line from $200M a year to $500M a year.

And I did that by negotiating the things that would bring my business

- More sales

- More opportunities

- Tighter relationships

Because what I discovered early in my negotiating career has stuck with since the early days.

I learned two things:

1. You can't deposit margin in the bank.

2. You can only squeeze so many pennies from the same dollar.

I got tired of haggling over that 0.25% margin.

My vendors and I would spend days - sometimes weeks - fighting over that quarter percent.

And even if they were a $10M account, that 0.25% only represented $25k a year.

But what if you can grow your business by 50% through a clutch negotiation?

On a $10M business at 20% margin, that's an extra million dollars in bottom-line profit.

The comparison isn't even close.

And that 50% clutch negotiation often takes less time and less energy, because both sides "win".

It's an absolute no-brainer.

And when you negotiate for growth, you start having more fun, too.

Your job becomes way less stressful.

You look forward to talking to your counterparts more.

You get excited to go to work again.

And you're making more money than ever.

That's my approach to negotiation.

Not by ignoring margin. But by putting more energy into revenue-growing deals.

And the best part? It's NOT magic. And you DON'T need to be a schmoozer, a fake, or Mr./Ms. Charismatic.

My approach is a simple, straightforward approach to negotiation that you can copy today.

I put together a digital guide to help you get started.

It's called 7 Ways to DOUBLE Your Profits Without Negotiating Price.

And right now you can get it for FREE.

Why?

Well, I'll be honest - if I can help you land just one better negotiation with this simple guide, then I have some other things that might interest you when you're ready.

Things that will add orders of magnitude more value than this guide does.

Things that will put you in the driver's seat of every negotiation you enter.

Things that will protect you from being taken advantage of in a negotiation ever again.

And things that will help you close massive deals more profitably than ever before.

...but for now, I need to show you the low hanging fruit in your own business.

This framework could be THE MOST IMPORTANT thing you read to help you become a better negotiator.

I say that because most negotiators I've worked with see negotiations upside down.

They think they need the best price when what they really need is most profitable deal.

You can read this framework in just one sitting.

All you have to do is fill out the form below and click the button to get your copy now.

You can be a better negotiator tomorrow, and I want to help you get there.

See you on the next page...

- Ken